Predictive analytics tells you what will happen; prescriptive analytics tells you what to do about it.

prescriptive analytics and big data

Decision Support and Analytics has traditionally addressed Descriptive Analytics and Predictive Analytics. Jeff Bertolucci highlights this domain founded on the methods of Operations Research and called by IBM, “the final¬†phase” in business analytics.

Link:  Prescriptive Analytics And Big Data: Next Big Thing?

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